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David Kujda, XD Leadership
Please enjoy a preview of my approach to leading Experience Design
David Kujda
Transformative design leadership for high growth environments
design excellence
Good Design is Good Business.
Good design thrives in understanding of both the problems and the opportunities of our time. The dance of experience design is through the symbiotic relationship of solution and style. As users engage with their eyes, touch, voice and ears, good design responds to the senses in a manner that is timely, positive, deliberate and correct. But, it’s not enough to just know the moves and execute the moves. The other side of the dance is surprisingly delightful, because the mental and moral qualities of the experience are expressed distinctively. This distinction, the culmination of solution and style, results in brand defining experiences. Every business metric imaginable benefits.
the core areas of my XD leadership expertise
Design +
Research +
Research +
A Human Centered Design practice is the gravity of my function. It means we design for people and embrace empathy through every nanoscopic moment of the journey. From macros to micros, we chase the problems and opportunities of today and we design through them until our experiences are beautifully intuitive. My particular blend of HCD comes with a masterful sense of visual distinction.
Research +
Research +
Research +
Whether it's qualitative or quantitative, clear Heuristics is essential to high functioning design. Whether we're working to understand user behavior through generative research, testing new UI conventions or leveraging insight to identify blockers and friction points, it's my practice to drive quality through research driven UX metrics.
Content +
Research +
Content +
Voice, tone and story are at the heart of effective content and quality experience design. My approach places a focus on the practical organizing of information and vocabularies, paired with writing craft. The framework I employ modulates communication of products and services along a user's journey in order to facilitate continuity, orientation, and delightful function.
purpose driven
Humanizing Tech
When technology feels beautifully natural, intuitive and works for the end user, there's something special happening, something very human. If there's one area of my leadership that I find purpose, this is it. I organize, partner, hire, evangelize and groom teams to achieve intuitive outcomes.
Table Stakes -vs- leadership
Table Stakes
Table Stakes
Table Stakes
Table stakes are necessary, but never a replacement for quality leadership.
While iterative work, general processes, general usability, general collaboration, general consistency in our products and services are important functions of a well rounded XD practice, it's also important to realize that the skill requirement for these things are fairly low and easy to administer. A polite org that lacks highly developed design skill is only a half developed team and vice versa. It's important to strive for a stable and trusted operation that has a very strong bias and commitment to design quality, defined largely by user delight. When high performance is the culture, the joy we share in our excellent team work is the side effect. Whereas camaraderie alone simply can't compensate for low performance. I believe in this because there's nothing better than the genuine reward of continuous effort towards a greater good.
Leadership
Table Stakes
Table Stakes
Leadership organizes and helps others find purpose in doing career defining work.
Building a culture of excellence is hard work. It grows people from their comfort zone and inspires purpose. It's about expecting hard work and joining the hard work, because we can, we should, we want to. It's recognizing that we are akin to athletes, professionals in our area of expertise and expected to perform and compete fiercely. It's a belief that hard work is very rewarding and a special kind of growth is the result. The times of excellent design being thought of as a luxury are behind us now. Design leadership exposes design as a competitive super power in order to achieve and exceed business goals. Achieving excellence requires a positive attitude, comittment, accountability and continuous learning. It also requires support, agility and pruning of ailments that stifle team effectiveness and our collective greater potential.
my Influences
Herb Lubalin, typographer and graphic designer of historic exception.
Gestalt Theory Founders, the true pioneers of simplicity laws behind visual communication.
Jane Elliott, the famous 90 year old educator that exposes bias’ and prejudices through her wise and thought provoking lessons.
Christopher Nolan, complex storytelling, perhaps the antithesis to simplicity but equally important.
Walt Disney, a profound catalyst of human centered experience design.
Greene Architects - Henry and Charles Greene, the fearless brothers of ingenuity and craft.
Stephen De Staebler, the artist who pursued expression of the authentic self through breathtaking work.
Bruce Lee, the infamous exile that broke away from 3000 years of Kung Fu tradition to think different.
Sony, the Japanese company that cultivates design talent to exceptional proportion.
Quincy Jones, the music producer that brought us Thriller and We Are The World.
Say Hello, I'd love to hear from you.
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